Sweet Defeat LLC, announced the launch of Sweet Defeat, a patented lozenge that is clinically proven to reduce consumption of and desire for high sugar foods. Comprised of five high quality, plant-based ingredients, Sweet Defeat has the unique ability to help stop sugar cravings and hinder the ability to taste any sweetener (natural, added, or artificial) within seconds.

Sweet Defeat was developed by Wellness Entrepreneurs Robert Goldstein and Arianne Perry, to fight their own sugar cravings and eliminate their sweet tooth. Realizing that this is a challenge for many, and unable to find a natural and effective solution in the market, they launched Sweet Defeat to help millions of people lead healthier lives by eating less sugar.

Following years of scientific research, they developed Sweet Defeat's unique, patented formula using gymnema, a natural leaf extract from the gymnema sylvestre plant that has been a staple in Eastern medicine throughout history. Sweet Defeat's purified gymnema binds to sweet taste receptors on the tongue, suppresses sweet taste, and is clinically proven to reduce consumption of and desire for high sugar foods. 

Peer-reviewed research by Dr. Eric Stice, Ph.D., demonstrates that the Sweet Defeat lozenge reduces the consumption of and desire for high-sugar foods, despite our evolutionary tendency to be drawn to these products.