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Spurring the segment's growth will be plant-based dairy alternatives, which are expected to come to represent 40% of the combined total of dairy and dairy alternative beverages, up from 25% in 2016 when dairy alternative beverages alone accounted for barely $6 billion in retail sales.
According to The NPD Group, a leading global information company, the market for plant-based alternatives is still evolving as consumers begin to leverage these items because of food allergies or they’re seeking what they believe to be more healthful options.
Although only a minority of consumers say they follow a specific type of diet, such as a vegan or vegetarian, consumers report eating more vegetables today than a year ago.
Experts project that at least 2.5% of US adults follow a strict vegan diet. Interestingly, this figured is dwarfed by rising numbers of consumers who are not on a strict vegan diet—but appear to be looking for new vegan food and drink options.
Each of the new flavors brings REBBL's unique blend of Righteous Plant Alchemy into the bottle and highlights the benefits of the latest trends in wellness.
The explosion of interest in plant-based products has challenged the food industry to develop savory alternatives comparable to the animal products they are designed to replace. Read More
Innovation in the dairy category has flourished under pressure from the trend toward plant-based and dairy alternative food products.
Natural dietary benefits from healthy fats to gut health have positioned the dairy category to leverage basic, inherent health claims for future innovation.