From chili lime shrimp and salmon burgers to ghost pepper tuna packets and smoked salmon candy, processors are casting wider nets for adventurous shoppers. With protein, omega-3s and Gen Z appeal in focus, seafood is staking a bigger claim across the retail store.
From pea, pistachio and chia milks to zero-sugar oat creamers and jalapeño cashew spreads, processors are refreshing the case with function and flavor. The next wave of plant-based dairy bets on better taste, clearer value and differentiated ingredients to win shoppers back.
Plant-based products mature beyond analogs, jerky turns crispy and frozen moves further into premium territory. Across center store and sweets, brands pushed format, function and sensory intensity to capture what’s next.
The Specialty Food Association has announced the winners of the 2026 sofi Awards, recognizing standout products across 25 categories and five Grand Honors distinctions. Selected through blind tastings, the winners highlight the innovation, flavor and quality shaping the future of specialty food and beverage.
From Korean street food and seafood snacks to pistachio mania and chili-infused sweets, the Specialty Food Association’s panel highlights the emerging and evolving trends shaping the future of specialty foods
The 2025 Summer Fancy Food Show revealed a diverse range of emerging and evolving trends shaping the specialty food market. Korean flavors stood out with products inspired by popular dishes, beverages, and pantry staples, while ingredient innovation brought new offerings such as cupuaçu, yaupon, and plant-based dairy alternatives. Global convenience remained a key driver, with meal kits, ready-to-eat dishes, and sauces making international flavors more accessible.
Our editors found an inspired collection of new and small brand owners guiding their products into the market with cutting edge approaches and refined product messaging. Sustainability, cultural significance and better for you trends were all present among the young brands in the startup space.
"The Trendspotter Panel came away with exciting findings that range from Instant Global Gratification to the impact of small farms and Hawaii as Terroir. I look forward to seeing how these trends show up across the industry in 2025 and beyond." -- Bill Lynch, president, SFA
Comprising 20 experts from diverse segments of the culinary world, the SFA Trendspotters track emerging specialty food and beverage products in their own work and at the bi-annual SFA Fancy Food Shows, thereby getting an early look at the flavors, formats, and ideas that will hit mainstream retailers and restaurants sooner than later.
Sales of specialty foods have grown from $88 billion in 2013 to an estimated $207 billion in 2023
June 12, 2024
Describing the current moment as "an era of specialty food prominence," the report notes that sales of specialty products have grown from $88 billion in 2013 to an estimated $207 billion in 2023, an increase of 149%.
"Maximizing pleasure and minimizing stress, as one Trendspotter put it, encapsulates the panel's picks for 2024," said Denise Purcell, vice president, resource development, for SFA.