B-SIDES Secures Seed Funding to Expand Upcycled Snack Brand
Better-for-you snack startup plans retail growth, sales investment and vertically integrated ingredient sourcing strategy
B-SIDES, an emerging snack brand bringing flavor to the "better-for-you" category, announced the close of a $500,000 seed round anchored by Cap Ventures 8182. The company plans to use the funding to expand its retail footprint, invest in sales and marketing and begin vertically integrating its upcycled ingredient supply chain.
Founded by former Goldman Sachs private wealth advisor Yousuf Ahmed, B-SIDES makes crunchy snack puffs using upcycled ingredients, including oat flour from oat milk production and corn from grits milling. The puffs are free from the top nine allergens and contain complete plant-based protein.
Since launching, B-SIDES has experienced rapid growth, on track to achieve 5x topline revenue growth year-over-year. The brand is now expanding into retail, with distribution expected to surpass 1,500 doors across the Northeast, including retailers such as Westerly Natural Market, Dumbo Market, Westside Market, and select retailers across the US, like Foxtrot.
The funding comes at a pivotal moment as the company transitions from early product development and direct-to-consumer growth into broader retail distribution.
That philosophy recently informed a full brand reimagining led by Studio Mondo, drawing on the bold, irreverent energy of 1990s snack culture. The refreshed identity emphasizes flavor, nostalgia, and shelf presence.
Looking ahead, B-SIDES plans to invest in building out its sales infrastructure, supporting retail partners and advancing its supply chain strategy. Vertical integration of its upcycled ingredient sourcing and production is expected to improve unit economics and position the brand for long-term scalability.
B-SIDES products are currently available online via Amazon, TikTok Shop, and the company's website.
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