Simple Mills is aiming to elevate the baking aisle with the debut of two new Regenerative Organic Certified Oat Flour Baking Mixes: Original Pancake & Waffle Mix and Cinnamon Swirl Muffin & Cake Mix. Launching just in time for Earth Day, these mixes offer a way to enjoy familiar baking rituals with ingredients sourced from farms with practices designed to support soil health and the prosperity of farming communities.

Simple Mills continues its commitment to a more diverse food system with the launch of its first oat-based products. This move into oats introduces a familiar taste and texture that is naturally nut-free, making wholesome baking accessible to more households. Oats are a natural source of dietary fiber, bringing purposeful nutrition to every recipe. By using Regenerative Organic Certified ingredients, Simple Mills is furthering its mission to improve both human and planetary health. Regenerative Organic Certified is a third-party certification that builds on the foundation of USDA Certified Organic with practices designed to increase soil organic matter over time, work towards increasing biodiversity, improve animal welfare and provide economic stability and fairness for farmers and workers.

This launch represents significant progress in the brand’s commitment to a resilient agricultural future as it expands beyond grain-free options to support a wider variety of crops and sustainable farming practices. Both new mixes feature a simple list of just six purposeful, nutrient-dense ingredients, including Organic Oat Flour and Organic Coconut Sugar. By working directly with farmers, Simple Mills has learned the importance of understanding the people, places and growing practices behind its ingredients.

Sweet bakery products are currently the second-largest source of ultra-processed calories in the American diet for both adults and children. For over a decade, Simple Mills has always believed that what we eat, where it’s grown, and how it’s grown matters. By pairing Regenerative Organic Certified standards with a simple, nutrient-dense ingredient list, the brand is offering a way to enjoy traditional treats without the ultra-processed additives commonly found in the category.

Additional details on the new Baking Mixes include:

- Cinnamon Swirl Muffin & Cake Mix: A wholesome treat featuring a cinnamon swirl center and a crunchy cinnamon sugar topping. This versatile mix allows for easy, one-bowl preparation of muffins or a snackable cake using only six ingredients, including Organic Oat Flour and Organic Cinnamon.

- Oat Flour Original Pancake & Waffle Mix: Designed for effortless mornings, this mix delivers a light texture for two quintessential breakfast classics. It provides a wholesome alternative that satisfies the whole family.

In addition to being Regenerative Organic Certified, both products are gluten-free, Non-GMO Project Verified and Non-UPF Verified. These launches represent the latest step in Simple Mills’ commitment to advancing a more resilient food system by bringing Regenerative Organic Certified ingredients into everyday pantry staples like pancakes and muffins.

Simple Mills Regenerative Organic Certified Oat Flour Baking Mixes have an SRP of $8.69 and are available now at Whole Foods, as well as online at Amazon and Thrive Market.