Birch Benders introduced a line of keto-friendly and organic cake and brownie mixes, as well as two keto-friendly frostings.

Betty Crocker released its line-up of new seasonal products to meet demand for whimsical, easy treats. Highlights include Dunkaroos Frosting, Cupcake and Giant Cookie Kits and can be found at grocery retailers across the US.

Funfetti® OREO® is scheduled to hit grocery shelves in February. Each of the five new products feature real OREO® cookie pieces for an OREO® baking experience.

Simple innocent lies are not only part of parenthood, but a true tactic used by parents everywhere.

The Blue Bell concoction will only be in stores for a limited time.

Cake Boss cake mixes and frostings are crafted in partnership with Dawn Foods.

Duncan Hines has unveiled four limited-edition Duncan Hines frosting creations flavors.

Kraft Foods' Cool Whip has introduced Cool Whip Frosting to its product portfolio.