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Naturally Colored Frosting Targets Kids

Noshi debuts better-for-you baking option

April 16, 2026

The brand’s new frosting tubes use natural colors and flavors while adding multivitamins. The format is designed to encourage creativity and easier handling for young consumers.

Philadelphia Introduces Lemon Cream Cheese Frosting

Limited-time refrigerated frosting combines citrus flavor with a dairy-based cream cheese formulation for spring baking applications

Prepared Foods Editorial Staff

March 5, 2026

The ready-to-use frosting features lemon flavor with real milk and cream and no artificial flavors or dyes. The launch highlights continued interest in seasonal citrus flavors and refrigerated baking components.

Birch Benders' Keto, Organic Baking Line

Reimagined desserts — including cakes, cupcakes, brownies and frostings — with wholesome ingredients, low net carbs and no added sugar

February 25, 2021

Birch Benders introduced a line of keto-friendly and organic cake and brownie mixes, as well as two keto-friendly frostings.

Betty Crocker Seasonal Baking Kits

Highlights include Dunkaroos Frosting, Cupcake and Giant Cookie Kits

February 10, 2021

Betty Crocker released its line-up of new seasonal products to meet demand for whimsical, easy treats. Highlights include Dunkaroos Frosting, Cupcake and Giant Cookie Kits and can be found at grocery retailers across the US.

Funfetti OREO Baking Products

New baking lineup includes five varieties

January 21, 2021

Funfetti® OREO® is scheduled to hit grocery shelves in February. Each of the five new products feature real OREO® cookie pieces for an OREO® baking experience.

Kraft Salad Frosting

Company packages ranch dressing to look like frosting to help parents convince children to eat more salad

June 11, 2019

Simple innocent lies are not only part of parenthood, but a true tactic used by parents everywhere.

For Chocolate Lovers

Blue Bell's new Chocolate Ice Cream is chock-full of everything chocolate.

January 28, 2014

The Blue Bell concoction will only be in stores for a limited time.

Who's the Boss

The cake boss, himself, has teamed with Dawn Foods to launch cake mixes and frostings.

October 10, 2013

Cake Boss cake mixes and frostings are crafted in partnership with Dawn Foods.

Creating Frosting

Duncan Hines has unveiled four limited-edition Duncan Hines frosting creations flavors.

February 28, 2013

Duncan Hines has unveiled four limited-edition Duncan Hines frosting creations flavors.

Frosting from Cool Whip

December 13, 2012

Kraft Foods' Cool Whip has introduced Cool Whip Frosting to its product portfolio.

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.