Kraft Salad Frosting
Company packages ranch dressing to look like frosting to help parents convince children to eat more salad
Kraft introduced Kraft Salad "Frosting," its Kraft Classic Ranch Dressing disguised in a frosting tube, giving parents a hand in upping their lie game.
“Innocent lies parents tell their kids help alleviate the pressures of everyday parenting, and if it gets kids to eat their greens, so be it,” says Sergio Eleuterio Head of Marketing for Kraft, “Simple innocent lies are not only part of parenthood, but a true tactic used by parents everywhere. Kraft Salad 'Frosting' is one lie you won’t feel bad telling your kids.”
According to a recent study, Ranch dressing is the most popular dressing in the United States* and kids will eat anything with frosting, right? It’s a match made for dinnertime bliss. Now, convincing children to eat salad, broccoli and carrots may be a whole lot easier.