The company's product team tweaked the recipe until they were able to craft a balanced flavor profile.

In recent years, even as sucrose has continued to score at the top of consumers’ professed ingredient concerns, nutritive sweeteners and even plain sucrose have shed many of their unwarranted negative connotations to reassert their class as sweeteners of choice for a spectrum of food and beverage formulations.

This is the Texas-based company’s first foray into a new food category and drives its mission to provide innovative, real honey-based products to family tables. Nature Nate’s unveiled the new line at the 2018 Winter Fancy Food Show in San Francisco.

The range of shaved ice flavors include such novel option as Cookie Dough, Red Velvet Cake and Key Lime Pie.

The fusion of the kitchen and the bar -- through techniques and concoctions that create multisensory experiences -- projects a new future for beverages.