Recently, PureCircle also announced a new proprietary varietal of stevia plants. Carefully cultivated by PureCircle and successfully field-tested, this new stevia varietal naturally yields greater quantities of our great-tasting next generation stevia ingredients. This breakthrough—increasing the effective yield of PureCircle’s stevia plants—enhances the company’s production efficiency, and further improves its ability to deliver a sustainable, cost effective supply of these next generation stevia leaf ingredients to food and beverage companies. 

This allows brand owners to develop more accessible, healthier products for a wider range of consumer price points.

In addition, to enhance its customer support to Latin America food and beverage companies, the Company is opening a new office and innovation lab in Brazil. The facility located in Sao Paulo will provide formulation support to PureCircle’s customers in Latin America.

As the world’s leading stevia company, PureCircle has expertise in formulating with stevia and works to share that expertise with its customers.  The new office will provide PureCircle customers increased speed to market, and stevia formulation expertise catered specifically to the needs of the South American market.  This helps zero-added sugar and reduced sugar products to market, which taste great and that are naturally sweetened.

PureCircle’s stevia expertise enables it to extract and offer for sale other ingredients from the stevia leaf, including flavor modifiers and antioxidants for use in functional products.  In addition, PureCircle is working toward the commercialization of stevia-based protein and fiber ingredients in 2020.

Due to PureCircle’s innovation strength, it now holds globally 214 patents related to stevia. The Company continues to invest in innovation, and is continuously looking to the stevia plant for new ingredient solutions.

All PureCircle ingredients begin with the stevia plant.  A sweetener is a “stevia leaf sweetener” only if it starts with the stevia plant.  Other stevia-like ingredients produced in laboratories by others are not stevia leaf ingredients. 

The company works with farmers globally to grow and source its proprietary stevia plants. PureCircle’s agricultural programs, not only provide the company with high-quality stevia, but also help support sustainability and farm communities.

About PureCircle

PureCircle is the only company that combines advanced R&D with full vertical integration from farm to high-quality, great-tasting innovative stevia sweeteners. The Company collaborates with farmers who grow the stevia plants and with food and beverage companies, which seek to improve their low- and no-calorie formulations using a sweetener from plants.

PureCircle will continue to: lead in research, development and innovation; produce a growing supply of multiple varieties of stevia sweeteners with sugar-like taste, using all necessary and appropriate methods of production; and be a resource and innovation partner for food and beverage companies.

PureCircle stevia flavor modifiers work in synergy with sweeteners to improve the taste, mouthfeel and calorie profile, and enhance the cost effectiveness, of beverage and food products. Founded in 2002, PureCircle is continually investing in breakthrough research and development and it has been granted over 214 stevia-related patents with more than 300 applied for patents pending.

PureCircle has offices around the world with the global headquarters in Chicago, Illinois. To meet growing demand for stevia sweeteners, PureCircle is rapidly ramping up its supply capability. It completed expansion of its Malaysian stevia extract facility in March 2017, increasing its capacity to rapidly supply the newer and great-tasting specialty stevia sweeteners and helping provide ever-increasing value to its customers.

www.purecircle.com