Welch's is leveraging its fruit spread heritage to enter the frozen aisle with Real PB&Js, a line of oversized sandwiches formulated to satisfy bigger appetites while delivering 12g of protein, fiber and clean-label appeal. The Walmart-exclusive launch highlights continued innovation around convenient, protein-forward frozen foods.
Nature Valley introduced soft-baked snack bars inspired by peanut butter and jelly sandwiches and kid-focused flavors. The products pair nostalgic taste profiles with portable formats and added protein.
Uncrustables is fueling mornings with its first higher protein PB&Js, packing 12g of protein plus whole grains and fiber. The new flavors—Bright-Eyed Berry and Up & Apple—hit shelves nationwide this October.
The snack brand reunites hip hop legends, Lil Jon and Twista, to drop a new “Peanut Butter Jelly Time” song, more than 20 years after the viral hit’s original debut
The first new flavor innovation since 2022, the addition features berry flavored bite-sized chocolate treats with a smooth peanut butter center that will transport fans to the comforting experience of a PB&J sandwich.
Rudi's continues prepared frozen section expansion with Sandos rollout
June 10, 2024
Offered in both creamy, classic peanut butter and nut-free spreads, Rudi's Sandos portable sandwiches are available in two fruit spread varieties: Grape and Strawberry.
New offering meets federal nutrition requirements, contains no high fructose corn syrup, and is made with whole-grain breading
October 7, 2014
Good old-fashioned peanut butter and jelly is the focus of a new school foodservice line of products designed to fuel students with protein-rich products that remind them of home.