Uncrustables Adds Higher Protein PB&Js
New Bright-Eyed Berry and Up & Apple sandwiches deliver 12g of protein for busy mornings
Uncrustables Sandwiches announced the release of two groundbreaking products: Higher Protein PB&Js, Uncrustables Bright-Eyed Berry Sandwich and Uncrustables Up & Apple Sandwich. Designed to meet the needs of busy mornings, the new flavors deliver 12g of protein per sandwich, making it the highest protein offering in the Uncrustables portfolio and across widely distributed PB&Js. In addition to the protein boost, these new offerings feature more fiber and whole grains, supporting a more balanced start to the day without compromising on taste or convenience.
The launch features two flavors:
- Bright-Eyed Berry – Peanut Butter & Strawberry Jam Sandwich
- Up & Apple – Peanut Butter & Apple Cinnamon Jelly Sandwich
Crafted for flavor and quick, no-fuss mornings, these frozen sandwiches are a fit for those seeking a protein-packed start to their day. Whether heading to school, work, or the gym, Uncrustables higher protein PB&Js can be a go-to snack for morning momentum.
Uncrustables higher protein sandwiches are individually wrapped and ready to enjoy straight from the freezer. Each sandwich features creamy, craveable peanut butter paired with fruit-forward jams or jelly, delivering 12g of protein in a satisfying, flavor-packed bite.
The new additions complement Uncrustables' existing lineup of Grape, Strawberry, Honey, Raspberry, Chocolate Flavored Hazelnut Spread, Reduced Sugar Grape, Reduced Sugar Strawberry and seasonal limited-edition flavors. Whether it's breakfast, a mid-morning snack, or a lunchbox essential, Uncrustables offers a variety of options to fit every schedule and taste. All products feature Unbeatably Soft Bread, Baked Fresh in the USA, with no high-fructose corn syrup, artificial sweeteners or colors.
The product is designed to meet the growing demand for functional, high-protein foods that fit seamlessly into fast-paced lifestyles – the new Uncrustables Sandwiches will be available nationwide starting October 2025 at Kroger, Walmart and Target, with an 8-count box retailing for $10.46.
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