Welch's Expands Into Frozen PB&J With Larger, Protein-Packed Sandwiches
New Real PB&Js feature 12g of protein, a larger portion size and real ingredients as the brand enters the frozen convenience category
Welch's is bringing its expertise to the freezer aisle with the launch of new Real PB&Js. Rolling out now at select Walmart stores nationwide, the new line delivers a PB&J designed for bigger appetites with real ingredients, 12g of protein, and a sandwich that's 50% bigger than the leading national brand's 2oz sandwich.
While frozen PB&Js have become a convenient staple for consumers on the go, research showed that traditional portion sizes weren't keeping pace with the needs of today's young adults. Welch's saw an opportunity to answer that need with a PB&J that combines the familiar taste with substance.
Made with real, fresh-baked bread and packed with creamy peanut butter and Welch's fruit spreads, Real PB&Js are available in Concord Grape Jelly, Strawberry Jam and an entirely new Mixed Fruit spread inspired by the brand's iconic Fruit Snacks. Made with no artificial colors and no high fructose corn syrup, each individually wrapped sandwich delivers 12g of protein, is a good source of fiber and comes in a six-count box ready to keep stocked in the freezer for an easy grab-and-go option.
Real PB&Js are rolling out now exclusively at select Walmart stores nationwide at $8.87 before expanding to additional retailers in 2027.
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