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Cereal lovers can now add cold water to new Kellogg's® Instabowls to get real milk instantly. The new line-up offers a convenient way to enjoy Kellogg's Frosted Flakes®, Froot Loops®, Apple Jacks® and Raisin Bran Crunch® with the same taste anywhere, anytime — no milk required. Each portable bowl is pre-portioned, single serve and mess free, for on the go. Just add cold water to the fill line and the instantized milk turns into real milk with a quick stir.

Kellogg's Instabowls come in four iconic cereal varieties — Kellogg's Frosted Flakes, Froot Loops, Apple Jacks and Raisin Bran Crunch. Kellogg's Instabowls are available in the cereal aisle at Walmart for a suggested retail price of $1.98 per bowl and will eventually roll out at additional retailers nationwide.