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Product of the DayProductsSnacks & Appetizers

General Mills Unveils Spring Product Lineup

Seasonal sweets and snacks aim to capture demand for flavor, convenience and festive appeal

By Prepared Foods Editorial Staff
General Mills Starburst Roll package
IMAGE COURTESY OF: General Mills
March 24, 2026

As the weather warms and flowers begin to bloom, General Mills is celebrating spring with a mix of new releases and returning favorites designed to bring flavor and festive fun to everyday moments, the company says.

The lineup includes:

Springtime sweets

- Betty Crocker Dark Chocolate Raspberry Premium Brownie: Celebrate the season with this premium brownie mix, featuring rich dark chocolate and a seasonably fruity raspberry swirl. 

- Betty Crocker Soft Baked Chocolate Peanut Butter Chocolate Chip Cookie Mix: Featuring rich chocolate and peanut butter flavors in a fluffy, bakery-style texture, this chocolate and peanut butter mix is easy to make and suitable for sharing, the company says.

- Pillsbury Big Cookies Blueberry Crumble Cookies: With graham flavor pieces, white chocolate, and juicy blueberry flavors throughout, this dough bakes up into shareable, oversized cookies, General Mills notes.

Snacks

- Annie’s Organic Springtime Fruit Snacks: Including fruity flavors like strawberry, mango peach, and watermelon, Annie’s Organic Springtime Fruit Snacks come in bunny, carrot, egg and flower shapes.

- Nature Valley Protein Balls (Peanut Butter Chocolate Chip, Oats & Honey): Made for busy spring days, - Nature Valley Protein Balls are a bite-sized snack filled with 10g of protein per serving.

- Wild Terra Granola (Triple Berry, Apple Cinnamon): Made with whole grain oats and real fruit, each serving delivers 15g of protein and is reportedly a good source of fiber.

KEYWORDS: brownie fruit snacks General Mills granola peanut butter

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