New varieties include Caramel Peanut, Hazelnut Cheesecake and Lemon Meringue Pie. The new flavors are each chocolate-based and steer the line toward protein bar decadence.

Demand for sports-nutrition products is broadening. No longer fueled by bodybuilders and competitive athletes alone, the global market for sports-performance foods, beverages and supplements is forecast to grow at a 9.7% compound annual rate through 2025—driven increasingly by purchases from recreational athletes and “everyday” consumers.

During workouts – primarily strength training – lactic acid builds up in the body’s muscles, causing soreness, which can make it difficult for some people to continue pushing forward.

Floyd’s Recovery Bars have been in development for more than two years and feature 10g of plant protein and 6g of organic sugars per bar.

GELITA will also present the latest research on FORTIBONE®, which is proven to increase bone mineral density, and present a complete spectrum of soft gelatine capsules—including GELITA® EC for enteric performance—that offer a wide range of fill release profiles. 

Consumers are more likely to say that exercising is worth the effort (48% vs 31% eating healthy), fun/enjoyable (28% vs 17%), empowering (27% vs 16%) and a source of pride (21% vs 15%) than eating healthy. 

Black Belt CBD officially announced the Black Belt CBD Invitational, an inaugural Jiu Jitsu tournament featuring the industry’s first ever gender-equal fight purse.

ESSENTIAL AMIN.O. ENERGY Plus Electrolytes comes in powder and a new, effervescent ready-to-drink formula in a 12-ounce can.

AFS retreats cultivate working relationships in the natural products industry, which help bring the new ideas to market.

Sportwater comes in three different bottles: 1-liter, 20-ounce or a 700-ml sport cap bottle.