Younger consumers are still the primary audience for sports nutrition products, and with Gen Z and Millennials expressing great interest in products that meet their individual needs or tastes, it is no surprise to see further segmentation of the sports category. 

New varieties include Caramel Peanut, Hazelnut Cheesecake and Lemon Meringue Pie. The new flavors are each chocolate-based and steer the line toward protein bar decadence.

Demand for sports-nutrition products is broadening. No longer fueled by bodybuilders and competitive athletes alone, the global market for sports-performance foods, beverages and supplements is forecast to grow at a 9.7% compound annual rate through 2025—driven increasingly by purchases from recreational athletes and “everyday” consumers.

The new version of SpeedNut includes hemp oil, a nutritious superfood ingredient. Hemp oil contains essential fats and antioxidants, and the cold press version of the oil is known as a good source of omega-3 and -6 fatty acids.

During workouts – primarily strength training – lactic acid builds up in the body’s muscles, causing soreness, which can make it difficult for some people to continue pushing forward.

Floyd’s Recovery Bars have been in development for more than two years and feature 10g of plant protein and 6g of organic sugars per bar.

GELITA will also present the latest research on FORTIBONE®, which is proven to increase bone mineral density, and present a complete spectrum of soft gelatine capsules—including GELITA® EC for enteric performance—that offer a wide range of fill release profiles. 

Consumers are more likely to say that exercising is worth the effort (48% vs 31% eating healthy), fun/enjoyable (28% vs 17%), empowering (27% vs 16%) and a source of pride (21% vs 15%) than eating healthy. 

TENDOFORTE®, GELITA’s newest collagen peptide brand, offers specific and optimized collagen peptides proven to strengthen ligaments and tendons. With its unique mode of action, this clean label ingredient is especially suitable for the booming sports nutrition market.