GELITA will also present the latest research on FORTIBONE®, which is proven to increase bone mineral density, and present a complete spectrum of soft gelatine capsules—including GELITA® EC for enteric performance—that offer a wide range of fill release profiles. 

Consumers are more likely to say that exercising is worth the effort (48% vs 31% eating healthy), fun/enjoyable (28% vs 17%), empowering (27% vs 16%) and a source of pride (21% vs 15%) than eating healthy. 

Considering a new sports performance food or drink? There's new research suggesting that Montmorency tart cherries can help reduce post-exercise pain, markers of inflammation, muscle damage and strength loss; and can boost recovery time and performance.

Black Belt CBD officially announced the Black Belt CBD Invitational, an inaugural Jiu Jitsu tournament featuring the industry’s first ever gender-equal fight purse.

ESSENTIAL AMIN.O. ENERGY Plus Electrolytes comes in powder and a new, effervescent ready-to-drink formula in a 12-ounce can.

AFS retreats cultivate working relationships in the natural products industry, which help bring the new ideas to market.

Sportwater comes in three different bottles: 1-liter, 20-ounce or a 700-ml sport cap bottle. 

UCAN is a popular energy source for runners and endurance athletes to fuel their training including professional runner Meb Keflezighi, the only marathoner in history to win the Boston Marathon, the New York City Marathon, and an Olympic Medal. In recent years, the product's popularity has expanded to a broader set of top professional and collegiate sports teams, thought leaders in fitness and performance, low carb enthusiasts, and weekend warriors seeking a steady, long-lasting energy source without sugar, caffeine, or stimulants.

Coromega Max Liquid Protein is different from protein powders and amino acid liquids because it’s crafted with a powerful combination of high-quality whey protein that’s emulsified with Coromega’s signature technology for better protein absorption and taste, plus emulsified MCT oil to help repair muscle and aid in post-workout replenishment and recovery.

Interest in protein and high-protein products continues to grow across the food and drink markets—despite the fact that most North American and European consumers already may have more than enough in their diets.