OPTIBAR® allows more protein to be delivered in functional bars with a long-lasting, soft and indulgent texture. It also acts as a sugar-free binder, enabling “low sugar” and “no sugar” claims in cereal bars.

As chief customer officer, Jarocki will lead KIND’s sales organization and oversee strategic planning and growth opportunities across all sales channels to bring KIND into even more households.

Javid brings more than three decades of experience in the food and beverage industry to his new role at Atlas. 

Kettle Brand is diving into the rich and complex world of the popular Korean pepper paste, with a burst of sweet and spicy flavor in each chip.

Available in two new flavors, Maple Almond and Honey Pecan, Wheaties Protein is made with hearty nut-clustered whole grain flakes, almonds or pecans, pumpkin seeds and honey or maple syrup.

Tropical Trio is JAMBAR’s fifth flavor, and its first new flavor since the company launched in late 2021. In addition to the three vegan fruit flavors, JAMBAR also offers two bars that contain whey protein – Chocolate Cha Cha and Malt Nut Melody.

Trends and innovations that took place in the cereals and bars market for 2023, and what formulators can look for going into 2024.

This fall saw Chocolove, Boulder, Colo., return with seasonal favorites, Tree-Shaped Bites, as well as holiday collection bars. Chocolove holiday collection bars include Candy Cane Crunch in Dark Chocolate, Frosted Gingerbread in Milk Chocolate, and a Fruit-Nut Medley in Dark Chocolate. 

Kantha Shelke, PhD, CFS principal of Corvus Blue, LLC, shares effective ways to lower sugar content in RTE and heat-&-eat cereal products through both technical means as well as using alternatives to the refined sugars still predominant in these most popular breakfast products.

This innovative product provides consumers with a rich and creamy texture, similar to Icelandic Provisions traditional dairy skyr, with 12g of protein and simple plant-based ingredients.