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ProductsSnacks & AppetizersFruits, Nuts & Vegetables

Fruit Forward: Bold Flavors, Better Nutrition, and Fresh Formats

Natural, organic, and flavor-packed fruit products are driving growth across categories—from gummies and jerky to smoothies and beyond

By Prepared Foods Editorial Staff
Welch's Fruit Snacks
PIM Brands, Inc.
New Mango-Peach Fruit Snacks are made with Real, Whole Fruit as the Main Ingredient, making the ripeness of peach and the freshness of mango the star of every bite. Image courtesy of PIM Brands, Inc.
June 18, 2025

Power Duo: Mango Peach

PIM Brands, Inc., Park Ridge, N.J., bolstered its Welch's Fruit Snacks line with a new Mango-Peach variety, that includes real, whole fruit, the company says. PIM adds that Mango-Peach contains only natural flavors and colors from natural sources (turmeric and anatto), is gluten-free and an excellent source of vitamin A, C & E.

"Welch's Fruit Snacks Mango-Peach began hitting convenience store shelves in January and in just a few months, has become one of our best-selling varieties, surpassing all expectations," said Jason Levine, PIM Brands chief marketing officer. “… We're thrilled with the response to Welch's Mango-Peach and are excited for more fans to experience this new variety in the coming months."

Beginning this summer, Mango-Peach will be available in 22-count boxes in retailers nationwide.


 Solely Fruit Jerky

More Mango!

Solely Inc., La Jolla, Calif., extended its namesake natural fruit snack line and turned to mango for new two fruit jerky offerings and a new variety of gummies. All Solely snacks are organic, non-GMO and vegan and made with just one to three ingredients using a patented cold-pressing technology.

New Fruit Jerky flavors at Whole Foods Market are Mango Passionfruit and Mango Raspberry ($1.99 per single 0.8oz strip). Solely also launched Mango Strawberry Fruit Gummies. Image couresty of Solely Inc


Regenerative & Organic Frozen Fruit Line

Regenerative, Organic

Pitaya Foods, San Diego, introduced a three-item Regenerative & Organic Frozen Fruit Line and said it became the first national frozen fruit brand to earn Regenified™ certification. Varieties include Strawberries, Blueberries, and Mangoes and the line debuted at Whole Foods. Each is USDA Organic, made with 100% premium fruit, certified Regenified, free of synthetic pesticides and non-GMO, the company says.

“It was serendipitous that after developing regenerative products behind the scenes for over a year that Whole Foods Market mentioned it would be an upcoming focus for them,” noted Chuck Casano, Pitaya Foods CEO and co-founder. “Working closely with their team we developed this first-of-its-kind regeneratively raised line to provide high-quality, healthy, and delicious fruits for our customers that sets a new benchmark for sustainability and quality in our category.”

Pitaya Foods said it is sourcing regenerative and organic fruit from more than 277 acres of Certified Regenified land on three family farms in Chile and Peru. Regenified, Dallas, is a practice and outcome-based land verification and product certification program. Image courtesy of Pitaya Foods


Dole Whip Pineapple Fruit First TreatSunshine You Can Taste

Dole Packaged Foods, LLC, Westlake Village, Calif., introduced several fruit-forward offerings, including a new frozen retail offering, Dole Whip Fruit First Treat, at Natural Products Expo West earlier this spring. New mango offerings include Canned Mango Chunks in a Blend of 100% Juice, 100% Pineapple Mango Juice, Fruit Bowls and a Dole Whip Mango Fruit First Treat. Also new Dole Whip Pineapple Fruit First Treat and a Dole Fruit N Crème Dessert.

“We are proud to introduce our lineup of new delicious mango innovations and every day treats that deliver ‘Sunshine You Can Taste’ with each fruit-forward bite,” said Orzse Hodi, president of Dole Packaged Foods US. “… With a rich history like Dole’s, we are uniquely positioned to lead the demand for trending tropical flavors, like mango, with new, convenient product formats and recipes that fit a variety of modern lifestyles and globally-inspired palates.” Image courtesy of Dole Packaged Foods, LLC


kencko organic Fruit Snaps

Fruit and Fiber

kencko foods Inc., Brooklyn, N.Y. and Lisbon, expanded its fruit- and veggie-based line with new organic Fruit Snaps in four flavors: Strawberry, Mango, Pineapple, Raspberry. Each features only four to five ingredients and packs 2.5 cups of fruit and 6g-8g of fiber into every 1oz bag, the company says.

kencko’s line includes freeze-dried smoothie packs, oatmeal and other fruit snacks. Fruit Snaps debuted at Walmart stores nationwide in April and officials note the product’s packaging is 100% compostable. Image courtesy of  kencko foods Inc


Urban Roots new Fruit+ line

Fruit with On-Trend Flavor

Baldor Specialty Foods, Bronx, N.Y., used last fall’s IFPA Global Produce & Floral Show to introduce two new Urban Roots offerings in conjunction with a brand relaunch. Scheduled to roll out in early 2025 were a new Fruit+ line and Cantina-Style Salsa, both inspired by global flavors. Fruit+ offerings include Lemongrass Lime Pineapple, Chili Lime Mango and Basil Mint Melon.

“With an emphasis on adventure, the team knew we needed a new logo and packaging that conveyed the improved flavor journey and would be as visually compelling as some of the hottest CPG products out there,” said Jasmin Guleria, director of brand marketing. “We also wanted to extend the line to be more daring and creative, to deliver adventure for our end consumer. Building on our existing fresh Homestyle salsa line, which is known for its authentic flavors, we’re adding Cantina salsas with more shelf life, and Fruit+, which is a true first-to-market product and our first Urban Roots fruit line.” Image courtesy of Baldor Specialty Foods


That’s it Organic Fruit Crunchables

Healthy Snack Option

Fruit bar maker, That’s it, Los Angeles, targets toddlers with new Organic Fruit Crunchables, which rolled out in April to Walmart stores nationwide. Debut 2.1oz bagged varieties are Apple + Strawberry and Apple + Cinnamon flavors and each contains only two ingredients—with 100% real whole fruit and no added sugars, juices, purees, concentrates, artificial colors, flavors, or dyes.

“Today’s modern parents are looking for clean, simple ingredients they can trust,” said Katie Eshuys, president of That’s it. “We’re proud to launch Organic Fruit Crunchables in partnership with Walmart, who shares our commitment to making better choices more accessible for families everywhere. Together, we set out to create something that meets those needs without compromising on taste, convenience, or nutrition.” Image courtesy of That’s it

KEYWORDS: convenience foods mango pineapple regenerative agriculture salsa

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