RXBAR introduced Protein Energy Bites, a new format aimed at the growing demand for smaller, portionable energy snacks made with minimal ingredients. While bite-sized products remain a small segment of the protein and wellness category, consumer interest is increasing around simple, nutrient-dense options that provide sustained energy without added sugars.

The bites are made with a short ingredient list — including peanut butter, egg whites, dates and apples — and offer 8–10g of protein per serving along with a source of fiber. Each pouch contains two individually portioned bites and will be available in Dark Chocolate Peanut Butter and Strawberry Peanut Butter. The product is rolling out at select retailers now, with wider national availability expected in December.