Welch's Debuts Yogurt-Covered Whole Fruit Bites
Probiotic Yogofruits aim to advance PIM Brands' functional snacking portfolio.
PIM Brands is introducing Welch's Probiotic Yogofruits, building on the company's longstanding snack category leadership position, it says, and advancing its commitment to better-for-you snacking solutions.
The new Probiotic Yogofruits will hit store shelves nationwide starting this June and are designed to help support digestive health, introducing the brand's most functional benefits to date, it adds.
Each serving combines fruit bite centers, made with whole fruit as the main ingredient, probiotics, and a creamy yogurt coating delivering two billion probiotic cultures and 3g of fiber. Made without artificial dyes or flavors, Welch's Probiotic Yogofruits are also gluten-free, non-GMO, peanut-and tree-nut free, are made without corn syrup, and have a Halal designation.
"With consumer demand for gut-friendly foods surging, probiotics, and fiber have become breakout priorities in the snacking aisle, reflecting a broader shift toward snacks that support digestive wellness," says Lisa Eustic, PIM Brands SVP of marketing, snacks.
Eustic continues, "PIM Brands is not only a trusted name in Fruit Snacks but also a company with a deep heritage in supplements and pharmaceutical grade manufacturing. With Welch's Probiotic Yogofruits, we're proud to blend that science driven expertise with our longstanding and broad snack experience, to deliver a new, function-forward offering. It's a powerful step that underscores our commitment to continuously raising the bar for the millions of consumers who trust us every day."
Related: Welch's Fruit Snacks announces its products are dye-free
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
