"With the addition of Bill and Curt we have built the foundation for a great sales organization moving forward," says Troy Treangen, executive vice president and COO. "Bill will concentrate on our mainline grocery accounts, while Curt will focus on our private label and industrial business. These resources have proven themselves over and over in the past, and it will not be different in the coming years."

Bill Pardee has over 23 years of experience in the consumer packaging goods industry. He has a wide spectrum of retail channel experiencehaving worked with Kroger, Albertson's, Safeway, Meijers, Publix, HEB, Whole Foods, Wegmans, Wal-Mart, Walgreen's, CVSand other major retailers across the U.S. and Canada. His history with manufacturers, include working with Alcon, Playtex, Bristol Meyers, French'sMustard, Hewlett Packardand sitting on Newman's Own broker advisory board. Pardee has experience in establishing new brands and he loves to pioneer new products and categories.

Curt Edmondson has over 10 years of experience in the grocery industry. Prior to this new role, he served as the national sales manager of $100 Million Private Label & Industrial Sales for American Dairy Brands, a division of Dairy Farmers of America. From January 2005 to January 2007, he was a regional business manager with American Dairy Brands. From 2001 to 2005, he held several roles within ConAgra Foods Refrigerated Food Groups from account manager to business development manager.

From the October 22, 2007, Prepared Foods e-Flash