Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • First Person Q&A
    • Favorite Products Poll
    • Play With Your Food Game
    • Webinars
  • STORE
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
Breaking NewsWeight Management

Anti-soda Strategies Fail to Curb Child Obesity

April 9, 2010

 Efforts to curb childhood obesity through school vending machine restrictions and making soft drinks more expensive with low levels of additional taxation have had a negligible effect, to date, on the waistline of America's youth, a new study led by the Yale School of Public Health has found. The paper appears online in Health Affairs.

Researchers studied whether the two policy approaches have slowed what many regard as a childhood obesity epidemic that has been fueled, in part, by growing consumption of soda and other sugar-based beverages. Lead researcher Jason M. Fletcher, Ph.D., an assistant professor in the Yale School of Public Health, said evidence shows that as currently practiced, neither public health policy is working.

"Our strongest finding is that current policies of low soda taxes and incremental soft drink restrictions do not lead to any noteworthy weight reductions in children," Fletcher said.

"However, it remains possible, and perhaps likely, that more comprehensive policies -- such as higher taxes and a complete ban on sodas at school -- could work."

Fletcher and co-authors David Frisvold of Emory University and Nathan Tefft of Bates College said that children are not deterred by vending machine bans. They simply find high-calorie substitutes or get soft drinks elsewhere. In schools that allow access to soft drinks, 86% of the students reported consumption within the past week, the study found. In schools without access, 84% of the students still consumed the beverages.

The researchers also found that any increase in soda taxes would have to be substantial to make a difference. They believe that increasing the tax to 6% (more than double the current rate) would result only in a small reduction in weight.

The prevalence of obesity in children ages 6-19 has approximately tripled since the late 1970s. Many health professionals believe that soda consumption is one of the factors driving this change. Soda intake has increased 500% in the past 50 years and is now the single largest category of calories for children, even surpassing milk.

The research was funded by the Robert Wood Johnson Foundation through a Healthy Eating Research grant.

From the April 12, 2010, Prepared Foods E-dition

KEYWORDS: Beverage childhood obesity

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    2025 Food and Beverage Trends
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Candy
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    Innovation Month
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Circana Pacesetters 2026

Circana Highlights 2025 CPG Pacesetters

Bushs Baked Beans LTO Flavors

Bush’s Beans Debuts Summer-Inspired Flavors

Whole Foods Retail Concept

Whole Foods Expands Daily Shop Format

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

June 25, 2025

Market in Motion: Active Nutrition

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • Study: Fast-food Location No Impact on Child Obesity

    See More
  • ADM Person On Exercise Bike

    ADM: Anti-Obesity Insights

    See More
  • Patent for Plant-derived Anti-obesity Ingredients

    See More

Related Products

See More Products
  • An Integrated Approach to New Food Product Development

  • Ready-to-Eat Foods: Microbial Concerns and Control Measures

  • food-crime.jpg

    Food Crime: An Introduction to Deviance in the Food Industry

See More Products
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing