Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • Play With Your Food Game
    • Webinars
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • MORE
    • Favorite Products Poll
    • First Person Q&A
    • Sponsor Insights
    • Store
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
BakeryFruits, Vegetables & Nuts

On the National Menu -- October 2010

October 1, 2010

Cookie Monster's Delight
Cookies are the newest upscale dessert confection. From the recently opened Cookie Bar in Chicago to chefs' specials in Indianapolis restaurants to fancy cookie recipes in L.A., the cookie has become an 'in' trend on dessert menus across the country. Thus, from its humble, bake-sale beginnings, the cookie takes on a new audience. Flavors such as cardamom crunch, balsamic caramel and potato chip chocolate chip have gained fans everywhere, reports the Indianapolis Star (August 20, 2010).

Going one step further, everyone loves that delicious combination of flavor and texture known as the ice cream sandwich (usually a cookie with ice cream filling). Long a favorite of young and old alike, due to its simplicity and portability, the treat has appeared in many manifestations over the years. Now, ChocolateBox Cafe, located at the Malibu Lumber Yard, infuses the best of French and Italian gourmet desserts to create the Gelato Macaroon Sandwich. Made with imported gelato sandwiched between Parisian-baked macaroons, it is the ultimate dessert treat.

Invented in ChocolateBox's kitchen, patrons are invited to first choose their macaroon flavor (choices include pistachio, vanilla, chocolate, raspberry and blackcurrant) and then the gelato or sorbet filling to best compliment the macaroon and satisfy individuals' taste buds. Seasonal Italian fruit, fresh whole milk and whipped cream egg yolk go into the gelato, and the sorbets contain no dairy, says ChocolateBox. A rotation of 20 flavors are served daily, so repeat costumers can 'customize' a new treat with each visit.

Watermelons, Downsized
The Jubilee, Black Diamond, Georgia Rattlesnake and the Charleston Grey are out; the Precious Petite and Orchid Sweet are in...as watermelon varieties being grown on U.S. farms. The New York Times (August 18, 2010) reports more and more large breeds of watermelon are giving way to smaller, more portable ones. In fact, the hefty, old-fashioned, seeded melons now only grow in a few choice fields.

Consumers still want a watermelon that is exceptionally sweet and extra juicy, but a good watermelon also must ship well--which means a thicker rind and a uniform, rounder shape. It must be able to fit in a small grocery cart, so city stores will stock it. And, it cannot have seeds. Only about two out of every 10 watermelons sold in the U.S. have seeds, according to the Times article.

Thus, hybrid triploids, like the dark green Sugar Babies, are the future for many watermelon farmers. This is bittersweet for people who remember (and prefer) the traditional, gargantuan melons of days gone by. In fact, in Hope, Ark., giant melons are celebrated at its annual Watermelon Festival in mid-August. Patrons still have fond memories of the heavy, oblong watermelons--some that grew over 2ft long and weighed more than 50lbs.

For the farmer, the appeal of smaller watermelons is primarily economic. According to Dr. Terry Kirkpatrick, professor of plant pathology at The University of Arkansas, an acre of 'personal' (i.e., smaller-sized) melons might yield 65,000-80,000lbs, whereas the large varieties will only produce about 40,000lbs. And, the smaller melons sell in city groceries and farmers' markets, where they more easily fit in consumers' refrigerators. 

KEYWORDS: cookie desserts gelato watermelon

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    2025 Food and Beverage Trends
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Products
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    Breaking News
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Prepared Foods audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Prepared Foods or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  •  A close-up of a fruit branch on a cherry tree.
    Sponsored byU.S. Tart Cherries

    When Provenance Meets Performance: The Case for U.S.-Grown Montmorency Tart Cherries

Popular Stories

Buckwalter OceanSpray CEO

Ocean Spray Names Abigail Buckwalter CEO

SFA Fancy Bodega

Top 10 Product Development Trends From the 2026 Summer Fancy Food Show

Bimbo Bakeries USA  logo

Bimbo Bakeries USA Sets Timeline for Clean Label Reformulation

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

July 22, 2025

Boost Flavour and Functionality in Plant-Based Beverages With Bio-Based Solutions

ON DEMAND: Demand for plant-based beverages is rising, driven by health, environmental, and dietary trends. Yet, challenges around taste, texture, stability, and nutrition remain.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • Article: On the National Menu -- October 2009

    See More
  • Article: On the National Menu -- October 2007

    See More
  • Article: On the National Menu -- February 2010

    See More

Related Products

See More Products
  • bigfood.jpg

    Big Food: Critical perspectives on the global growth of the food and beverage industry

See More Products
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing