Le Whif Whiffable Chocolate Powder is a lipstick-like container in which consumers take a breath in and inhale organic chocolate powder. The product website claims Le Whif is a "new, delicious approach to eating by breathing." Containing hundreds of thousands of tiny food particles, Le Whif allows the consumer to experience the flavor of chocolate without the calories. The Le Whif Whiffable Chocolate Powder Assortment contains organic cane sugar, organic cocoa solids, organic vanilla and artificial flavors. Each packet of three 'whifs' includes chocolate raspberry, chocolate and chocolate mint flavors. The product's claim, "as sweet as chocolate, as light as air," offers consumers a guilt-free treat.
Information in this column is from the Global New Products Database, the premier source of global product intelligence, published by Mintel International Group; 351 W. Hubbard, 8th Floor; Chicago, IL 60610; call: 312-932-0600; fax: 312-932-0474; or e-mail firstname.lastname@example.org.