May 31/Emeryville, Calif. -- Clif Kit’s Organic, the company’s new snack bar made with 100% organic fruit and nuts, is now on shelves nationwide in natural food and select grocery stores.

Inspired by Kit Crawford, co-CEO of Clif Bar & Company, Kit’s Organic contains a handful of simple ingredients. The bar’s blend of tender, organic fruit and crunchy nuts draws upon Kit’s life experiences on her family farm and in her kitchen, where she developed a passion for organic ingredients and handcrafted food.

Kit’s Organic is gluten-, soy- and dairy-free. The snack bar comes in four flavors, each offering a three-fourths serving of organic fruit and 200 calories or less. In addition, Kit’s Organic has no added sugar, is low glycemic and is a good source of fiber.

Clif Bar brings Kit’s Organic, the newest in Clif Bar’s portfolio of food for people on the go, to consumers during its 20th anniversary year. “When I stepped back to think about what I’d want in a new snack, I knew it had to be organic, it had to be made with simple ingredients and it had to be delicious,” said Crawford.

The four flavors of Kit’s Organic are Berry Almond, Cashew, Chocolate Almond Coconut and Peanut Butter. Like Clif Bar & Company’s other products, Kit’s Organic is free of trans fats, partially hydrogenated oils, high fructose corn syrup, artificial sweeteners, artificial flavors, preservatives and ingredients sourced from GMOs. Kit’s Organic is available nationwide at natural food stores and in the natural aisle of select grocery stores with a suggested retail price of $1.59.

 From the May 31, 2012, Prepared Foods’ Product of the Day