Clif Builders Adds White Fudge Oreo-Flavored Protein Bar
New variety pairs indulgent cookie-inspired flavor with 20g of plant-based protein
Mondelēz International's Clif Builders brand announced the launch of its new White Fudge Oreo-flavored protein bar, expanding its high-protein bar portfolio designed to help athletes support their post-workout recovery. Inspired by the classic Oreo white fudge-covered sandwich cookie, the new Builders flavor aims to combine indulgent taste with recovery fuel, according to the brand.
Builders White Fudge Oreo-flavored protein bar is inspired by milk's favorite cookie, featuring a crunchy texture, creamy white fudge coating, and a dark cocoa drizzle. Including 20g of plant-based protein per bar plus carbohydrates to help fuel recovery after tough workouts or training, the bar is specifically formulated for consumers looking for recovery fuel.
The new White Fudge Oreo-flavored protein bar joins the Builders lineup of bars available in flavors such as Chocolatey Peanut Butter, along with its Reduced Sugar Crispy protein bars in varieties such as Almond Salted Caramel. High protein, gluten-free, and made with no artificial sweeteners, Builders protein bars are also individually wrapped.
Last year, Clif Bar announced the launch of its Caffeinated Collection line of energy bars in two varieties.
New Builders White Fudge Oreo-flavored protein bars are available now at Amazon and select retailers nationwide, including Albertsons, Meijer, and Hy-Vee, at a suggested retail price of $1.99–2.29 per bar.
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