August 1/San Francisco -- Popchips Inc. launched its natural line of popped tortilla chips. The new line is available at select retailers and online, joining Popchips’ next-generation line of popped potato chips and sweet potato chips.

Popchips’ new line of popped tortilla chips promises half the fat of regular flavored tortilla chips, fewer calories, and no fake colors, flavors and preservatives. The four flavors include nacho cheese, ranch, salsa and chili limon. Tortilla Popchips are popped using the same stoneground corn masa used to make traditional tortillas.

"Our snackers have been clamoring for us to start popping tortilla chips for some time," said co-founder and ceo, Keith Belling, "and our new line represents a great opportunity to build on Popchips’ success by bringing new innovation to the $4 billion tortilla chip category, Popchips style!"