Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • First Person Q&A
    • Favorite Products Poll
    • Play With Your Food Game
    • Webinars
  • STORE
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
Antioxidants & Nutritionals

Market Watch - March 2013

Only the Beginning for Omega-3s

Growing research links omega-3s to health.

March 20, 2013

The Inbox

  • Guelph Food Technology Centre (GFTC) has merged with NSF International. NSF-GFTC, as it will be known, will be part of the NSF Global Food Division and will remain at the GFTC headquarters in Guelph, Ont.
  • A new study from the University of North Carolina reveals that 75% of formulated food contains sweetener.
  • Amy’s Kitchen, one of the country’s largest health food companies, is opening its first fast-food restaurant and drive-thru in Rohnert Park, Cal.
  • C.W. Brabender Instruments Inc. hired Kristen McCarty as laboratory manager for its food characterization lab.
  • International Flavors & Fragrances Inc. and Evolva Holding SA have entered into pre-production phase to develop and scale-up, via a third party, natural vanillin for commercial application.
  • Foran Spice Company is celebrating its 60th anniversary in business.
  • Newly Weds Foods Inc. has selected Erlanger, Boone County, Ky., as the location for its next manufacturing plant in North America.
  • Adults should consume less than 2,000mg of sodium, or 5g of salt, and at least 3,510mg of potassium per day, according to new guidelines issued by the World Health Organization.
  • A recent survey of patients with lactose intolerance revealed that more than three fourths of them reduce or eliminate dairy from their diets as the primary means of “managing” their symptoms.
  • Kraft Foods Group named longtime employee Deanie Elsner, who recently led its beverages business, as its first chief marketing officer since becoming a standalone company.
  • Hostess Brands Inc. said McKee Foods Corp. agreed to pay $27.5 million for its Drake’s brand, which makes Yodels, Devil Dogs and Ring Dings.
  • A government study has fingered leafy green vegetables as the leading source of food poisoning illnesses.
  • SIPP Industries Inc. is finalizing a merger with Spectre Worldwide Corp.
  • PepsiCo Inc. is removing brominated vegetable oil from its Gatorade sports drink.
  • A strategic joint venture was signed between Ramanandraibe Export Co. and Takasago International Corp.
  • Atkinson Candy Company announced an agreement to purchase the Slo Poke, Black Cow and Sophie Mae brands.
  • Patricia DeMark has been appointed account development manager for Golden Peanut Co.
  • FONA International appointed Luke Slawek to the role of president.
  • Cargill and Arasco have announced their intention to create a new starches and sweeteners joint venture in the Kingdom of Saudi Arabia.
  • The Food Marketing Institute appointed Josh Katz as its new director of food safety programs.
  • Bolthouse Farms unveiled its state-of-the-art Innovation Center at the company’s headquarters in Bakersfield, Cal.
  • Sargento Foods Inc. announces the hiring of David Kist as senior national account sales manager in the Food Service Division.
  • Ganeden Biotech announces that its lab has been moved to its world headquarters in Mayfield Heights, Ohio.
  • Ajinomoto Co. said it will aim to expand its consumer food business in the North American market by reorganizing its U.S. units.
  • Greg Schlafer joined ConAgra Foods on February 25, as president of its Lamb Weston frozen potato business.
  • Tyson Mexican Original Inc., a subsidiary of Tyson Foods Inc., acquired the assets of Don Julio Foods for distribution throughout the U.S. under the Don Julio Authentic and Clover Club brands.

They are considered essential, but the body cannot make them. They are found in numerous foods, but Americans, two thirds of whom are obese, fail to eat enough of them. They have a variety of health-related benefits, but a nutrition-conscious society still falls short in consuming proper amounts.

What are omega-3 fatty acids? Considered essential fatty acids, they are necessary for human health, but, with the human body unable to produce them, consumers need to obtain them through food. Omega-3s are found in a variety of fish species, including halibut, salmon and tuna, as well as other seafood, algae and krill, some plants and nut oils. It is one of the principal reasons the American Heart Association recommends eating fish (particularly, fatty fish: albacore tuna, herring, lake trout, mackerel, salmon or sardines) at least twice a week.

The reasoning is sound: Growing research links omega-3s to health. A review appearing in the Journal of Alzheimer’s Disease suggests omega-3 supplementation can help prevent Alzheimer’s Disease (AD), as several early clinical trials found “patients with very mild AD or mild cognitive impairment benefit from omega-3 FA (fatty acid) treatment, but none showed significant improvements in cognitive function in patients with moderate or advanced AD.”

The research out of the Netherlands does caution that  omega-3 supplementation is not a short-term solution; far from it—the omega-3 fatty acids need to be used for a long term (longer than 10% of the lifespan).

Omega-3 benefits are not limited to cognition, however. Researchers at Tokyo’s Japan Women’s University found an omega-3 fish oil extract helps reduce inflammation and pain associated with arthritis. In addition, when combined with coenzyme Q10, the omega-3 eicosapentaenoic acid (EPA) may significantly reduce prostate-specific antigen levels in normal healthy men, according to a study from Iran and published in the British Journal of Nutrition.

EPA and docosahexaenoic acid (DHA) are two primary types of omega-3s and the ones found in fish and seafood. A third, alpha-linolenic acid (ALA), is in flax seed, soybean oil, walnuts and some green vegetables (spinach and kale among them). The Council for Responsible Nutrition reports 21% of U.S. adults use omega-3 fish oil supplements, putting it as the nation’s third most popular supplement, behind only multivitamins and vitamin D. Nevertheless, some consumers have been hesitant to turn to omega-3 fatty acids, due to their often fishy origins. Virginia Tech researchers have potentially found a solution.

Their research suggests food scientists could add fish oil to milk, to provide all the benefits of omega-3s, but their effort did not compromise the drink’s flavor. The researchers asked 25 participants to drink 1oz cups of standard 2% milk and skim milk with 78 parts butter and 22 parts fish oil; they found the participants did not notice a difference.

“We couldn’t find any aroma differences,” said Susan E. Duncan, a professor of food science and technology in the College of Agriculture and Life Sciences. “We were concerned the fish oil would undergo a chemical process called oxidation, which would shorten the milk’s shelflife, or the milk would acquire a cardboard or paint flavor by reacting with the fish oil. It appears we have a product that is stable, with no chemical taste or smell issues.”

Of course, the research is preliminary and of a fairly small sample set, but it demonstrates that omega-3s are well on their way to becoming something of a staple-—and extending beyond their traditional presentations. In fact, a study published in Clinical Nutrition found that yogurt could be fortified with fatty acids to keep hearts healthy. The 10-week, double-blind study randomly assigned a control yogurt with no added omega-3 nutrients or a yogurt enriched with either 0.8g or 3g of omega-3. After analyzing blood samples from before and after the study, the researchers concluded that the yogurt enriched with omega-3 “resulted in a reduction of cardiovascular risk factors…showing that daily consumption of enriched yogurt can be an effective way of…improving heart health.”

Omegas have certainly found their way into new products of late. Omega Valley Farmers is offering dairy products with increased omega-3 fatty acids, which the company attributes to its animal feed.

“The animals then become healthier,” explains general manager and CEO, Dennis Schultz, “and that, in turn, provides a natural increase in the omega-3 fatty acid content in the food products they provide to animals.”

Omega Squares, part of the Xoçai brand from Marketing Xocolate International Corp., is described as a healthy dark chocolate with 90% of the day’s recommended omega-3 intake, courtesy of a patented, plant-based, encapsulated omega-3, flax seed and açai berry. Every three 11g squares have 200mg of DHA and EPA. An omega-3 peanut butter from Jif promises 32mg of DHA and EPA, as does each serving of Smart Balance’s Light Omega-3 Buttery Spread, a product which promises to support healthy cholesterol levels, as well.

KEYWORDS: fatty acids fish oil omega-3 omega-3 fatty acids

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    2025 Food and Beverage Trends
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Candy
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    2025 Food and Beverage Trends
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

General Mills US250 Packages

General Mills Launches 79 Limited-Edition Summer Products

Circana Pacesetters 2026

Circana Highlights 2025 CPG Pacesetters

Bushs Baked Beans LTO Flavors

Bush’s Beans Debuts Summer-Inspired Flavors

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

June 25, 2025

Market in Motion: Active Nutrition

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • Only the Beginning for Omega-3s

    See More
  • Omega-3s for the Brain, Not the Hips

    See More
  • Do Americans Have the Facts About Omega-3s?

    See More

Related Products

See More Products
  • Food Safety for the 21st Century: Managing HACCP and Food Safety throughout the Global Supply Chain

See More Products
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing