September 25/Sparta, Mich. -- Old Orchard Brands has launched Fruit & Veggie, a new line of 100% natural fruit and vegetable juice blends available for the first time as a frozen fruit juice concentrate. Each 12oz. container reconstitutes to six 8oz. servings, and every glass contains a full serving of both fruit and vegetables.
Available in Blueberry Pomegranate, Peach Mango and Strawberry Banana varieties, Old Orchard Fruit & Veggie has a suggested retail price of $1.47 per can and features no artificial colors, flavors or preservatives.
Combining vegetables such as carrots, sweet potatoes and beets with fruits like peaches, mangos and strawberries, each 8oz. glass promises a full serving of fruit and vegetables, while also providing 100% of the daily value of vitamin C, 50% of the daily value of vitamin A and boosts of calcium and iron.
"Blended fruit and vegetable drinks represent a growing consumer trend, but, up to this point, it's been available in primarily shelf-stable bottles or juice boxes," said Mark Saur, founder and CEO of Old Orchard Brands. "We're able to leverage the frozen environment to create a preservative-free, natural option that is affordable, easy to store and eco-friendly due to the small packaging footprint. We feel the value is unmatched, and we believe consumers will agree."
Old Orchard fruit juice concentrates come in recyclable, lightweight plastic cans that are microwave safe, making thaw times a thing of the past.
Fruit & Veggie juice blends frozen concentrate can be found in the frozen juice aisle at Walmart and other leading retailers beginning this month.