November 26/Minneapolis -- A survey from the makers of Mrs. Smith’s pies called “The Butter Up Report” reveals that nearly six in 10 Americans admit they would do something to butter someone up for the holiday season, primarily to spread holiday cheer or set a good example for others. Also, more than three in four people (77%) say they have buttered someone up by being extra nice before asking for something.
 
The company has introduced Mrs. Smith’s Original Flaky Crust, an unbaked pie made with real butter for a flaky crust.
 
“During the holidays, families want beautifully prepared, delicious fruit pies that fill the house with fresh-baked aromas. Our new line of pies will deliver that experience and more,” said Susan Allen, senior director for brand management at Schwan’s Consumer Brands Inc. “Our new crust recipe, which includes real butter, will deliver a flaky crust unlike anything on the market today. As our survey shows, giving a pie is a sure way to butter someone up.”
 
The online survey of 1,000 U.S. adults ages 18 and older, which shows the details about how and why people “butter each other up,” also reveals:
• 57% of respondents think it is important that there is butter in their store-bought pie crusts.
• 32% of respondents think their significant other need the most buttering up (32%), followed by another family member (16%), and a boss (10%).
 
Mrs. Smith’s Original Flaky Crust offers a warm welcome of delicious aromas and has 0g of trans fat per serving. It comes in six flavors -- Apple, Dutch Apple, Cherry, Peach, Pumpkin and Sweet Potato -- and has hit store shelves nationwide with a suggested retail price of $6.99.