February 25/Sugar Land, Texas -- Wholesome Sweeteners introduced two sweeteners: Organic Sweet & Lite and Organic Pancake Syrup.
Organic Sweet & Lite, a multipurpose, low-calorie sweetener, is the first organic sugar and stevia blend of its kind. It promises half the calories of sugar. Sweet & Lite is Fairtrade, USDA Organic and Non-GMO Project Verified and also suitable for gluten-free, vegan and kosher diets. Selling in 1.25lb packages, it will begin appearing in stores in fall 2014.
Stevia-based baking blends are currently in high demand. The 2013 holiday baking season garnered a 34% growth in the natural channel and a 30% growth in the conventional channel.
Wholesome Sweeteners Organic Pancake Syrup is described as a first-of-its-kind syrup made from grganic sugar rather than high-fructose corn syrup. Free of preservatives and sodium, this syrup has only two ingredients: organic invert sugar cane syrup and maple flavoring. USDA Organic, Non-GMO Project Verified, vegan, kosher and naturally gluten-free, Organic Pancake Syrup will be sold in 20 fl oz bottles and will begin appearing in stores in fall 2014.