April 7/New York -- Ciao Bella announced its new 2014 lineup, including 11 brand new flavors. All 22 Ciao Bella items can be found in new packaging that "celebrates the natural beauty of the food within."
From using Fair Trade certified and organic dark chocolate sourced from regions in South America, premium pistachios sourced from Sicily, the Alphonso mangos from India and the Marion blackberries and raspberries from the Pacific Northwest, Ciao Bella’s gelato and sorbetto feature ingredients meticulously sourced from around the globe.
In addition to the new flavors, Ciao Bella is debuting new packaging that will showcase its food. This new custom clear container allows consumers to see the food they are about to enjoy, while also featuring custom photo illustrations of each premium ingredient. To celebrate this new lineup and packaging, the brand will refresh its website and social channels including Facebook, Twitter and Pinterest.
“The premium segment within the specialty frozen dessert category has witnessed tremendous growth in the last year. We believe there is great opportunity to introduce our products to new food lovers while also maintaining our loyal brand fans through extraordinary new flavor profiles,” says Carlos Canals, CEO of Ciao Bella. “As a company, it was important for us to create packaging that best reflects who we are as a brand and what we stand for. Now, front and center, you’ll see our unwavering commitment to the best tasting ingredients from around the world and the excitement and appreciation of what crafting authentic gelato and sorbetto really means to us.”
Ciao Bella’s new gelato and sorbetto flavors are currently starting to roll out in grocery stores nationwide. They are sold in 14oz. containers or as single-serve novelties for an SRP of $4.99.