SunnyD X Debut
Sunny Delight Beverages Co. announced the test market launch of SunnyD X.
Cincinnati/PRNewswire -- Sunny Delight Beverages Co. announced the test market launch of SunnyD X, a carbonated juice drink designed as an alternative for people seeking energy drinks. SunnyD X is a new sparkling juice drink proposition, promising energy without caffeine. Currently, SunnyD X is available in independent convenience stores and select grocery chains in Boston, Philadelphia and Washington.
"SunnyD X offers more than the intense taste and 100% Vitamin C you would expect; it also offers a different kind of pick-me-up carbonated energy that is uniquely provided by a combination of three carbohydrates, as well as seven B-vitamins to help metabolize the carbohydrates into energy," said David Zellen, associate marketing director. "Simply put, SunnyD X offers the energy teens crave without the ingredients moms tell us concern them such as caffeine and taurine. It's a win win."
SunnyD X is available in 16oz cans. The cans have a large black X design that is bordered by a bold color (orange, green, or red) to help signify and differentiate the three energizing flavors: Orange, Lemon Lime and Fruit Punch.