Chicken Sandwich: Popular Poultry
Technomic looks at a perennial restaurant favorite: the chicken sandwich.
Last month, Technomic discussed several general findings from its “2014 Sandwich Consumer Trend Report.” This month will shine a brighter light on a perennial favorite: chicken sandwiches.
Chicken offers an ideal platform for showcasing standout sandwich recipes and preparations—both because of chicken’s flavor versatility and because of consumers’ strong affinity for chicken breast sandwiches. In fact, two thirds of consumers report that they purchase a chicken breast sandwich away from home once a month or more. And one third of consumers (including 40% of those ages 18-44) say they’re more likely to try new and unique flavors on sandwiches than on other types of foods.
Look at several recently introduced (or in-test) chicken sandwiches from restaurant chains. For menu and product developers alike, these new offerings point to emerging flavor and ingredient trends worth watching and exploring in 2014.