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Product of the DayBakery

Ancient Grain Toasts

B&G Foods is relaunching the Old London Melba toast brand with colorful new packaging and a new product, Old London Melba Toasts Ancient Grains.

August 19, 2014

Old London Melba toastB&G Foods, Parsippany, N.J., is relaunching the Old London Melba toast brand with colorful new packaging and contemporary flavors. Old London Melba says it also is partnering with Lisa Lillien (a.k.a. Hungry Girl), a go-to resource for guilt-free eating, for a new product offering, Old London Melba Toasts Ancient Grains.

To help spread the word about the relaunch of Old London Melba, the brand has partnered with Lisa Lillien, a New York Times best-selling author and the creator of the Hungry Girl brand. Lillien is the founder of Hungry-Girl.com, a free daily email service that provides diet-friendly recipes, tips and tricks and supermarket finds to over one million hungry people everywhere.

“I LOVE Old London Melba Toasts and Snacks – they're not your mom's melba toast, that's for sure,” says Lisa Lillien, Hungry Girl founder and CEO. “These are twice baked, giving them an extra crunch that's perfect for snacks and mini-meals. Plus, Old London Melba Toasts and Snacks have whole grains and fiber too. I love that!”

Old London Melba is pleased to announce the addition of Old London Melba Toasts Ancient Grains.

“Old London Melba Toasts Ancient Grains ROCK,” says Lillien. “These twice-baked toasts are incredible for easy appetizers, snacks, and mini-meals. They have only 60 calories per serving, and they're made with whole grains like millet, amaranth, buckwheat and quinoa. And the best part of all? They're delicious!”

Old London Melba Toasts and Snacks come in 15 different varieties and flavors and have fewer calories than many cracker brands, making them great snacking selections for everyday eating or entertaining. Old London Melba Toasts have only 60-70 calories and most varieties have zero grams of fat per serving. Old London Melba Snacks have only 110 calories and only two to three grams of fat per serving. Old London Melba Toasts and Snacks have no cholesterol and zero grams of trans fat per serving. 

KEYWORDS: ancient grains food and beverage trends Snack toast whole grain

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