Coca-Cola Life — a reduced-calorie cola sweetened with cane sugar and stevia leaf extract — launched in the United States on Aug. 25. At 60 calories per 8-oz. glass bottle, Coca-Cola Life has 35 percent fewer calories than other leading colas.
Following successful launches in Argentina, Chile and most recently Great Britain and Mexico, Coca-Cola Life is entering a growing segment within the soft drink category.
The newest member of the Coca-Cola trademark will arrive in the U.S. market gradually, starting Aug. 25 with an initial rollout in 8-oz. glass bottles in The Fresh Market locations across Georgia, North Carolina, South Carolina, and South and Central Florida. By October, Coca-Cola Life will be available nationwide in other retail locations in more packaging options.
Coke is intentionally taking a measured approach to Coca-Cola Life’s U.S. debut. Consumers will have the chance to discover the new beverage through more than 4,000 sampling opportunities nationwide, and the brand’s distinctive green label and visual identity will stand out in store displays and the Coca-Cola Digital Network of electronic billboards.
“We ultimately want to be leaders in this emerging segment, and Coca-Cola Life is our first effort to make this a reality,” explains Andy McMillin, vice president, Coca-Cola brands, Coca-Cola North America. “For consumers looking for a reduced-calorie soft drink sweetened with cane sugar and stevia leaf extract, this is a great-tasting option.”
In North America, Coca-Cola offers more than 750 beverages including more than 200 low- or no- calorie options. Coca-Cola Life complements this portfolio and is one of more than 45 beverages in The Coca-Cola Company’s global portfolio currently sweetened in whole or in part with stevia leaf extract (others include glaceau vitaminwater zero, Honest Tea and Odwalla). The sweetener is made by extracting and purifying the naturally sweet components from the leaf of the stevia plant. Together with cane sugar, stevia leaf extract gives Coca-Cola Life its delicious sweetness.