Popcorn, Indiana Expands into New Snacking Segments
Three new snack products offer distinct flavor profile
Popcorn, Indiana is leveraging the growing popularity of America’s love affair with popcorn by releasing three new popcorn innovations: Granola Popcorn Clusters, Chicago Style popcorn and the newest flavor of Drizzlecorn, Dark Fudge Sea Salt Caramel. The innovations are slated to hit shelves in the fall of 2014 in leading retailers nationwide.
With these launches Popcorn, Indiana is taking its flavor profiles to another level, merging the brand’s pioneering taste with innovative new products -- all of which are made from non-GMO corn and contain whole grains. From light snacks to sweet and savory indulgences, Popcorn, Indiana offers something for all snackers:
• Granola Popcorn Clusters: This convenient and bite size “Super Popcorn” snack pairs popcorn with ingredients like flaxseed, oats and almonds. Available in Vanilla Almond and Chocolate Coconut.
• Chicago Style: A sweet and savory popcorn mix, pairing caramel and cheese popcorns for a crave-worthy snacking experience.
• Limited Edition Drizzlecorn: This beloved seasonal collection returns in October with a new and deliciously innovative flavor, Dark Fudge Sea Salt Caramel, joining three returning favorites: Black & White, Dark Fudge Chocolate Chip, and Chocolate Peanut Butter. “As the popcorn category continues to boom, we look for new ways to delight consumers with deliciously awesome snacks that folks can feel good about,” said Hitesh Hajarnavis, CEO of Popcorn, Indiana. “Our mission has always been to expand the possibilities of popcorn, as we continue our steadfast goal of being true pioneers of popcorn,” added Hajarnavis.