Numi Organic Tea Expands into New Categories
Tea Latte Concentrates, Wellness Shots represent an evolution of the tea brand
Numi Organic Tea, a premium tea brand and purchaser of Fair Trade Certified™ teas and herbs, introduced two new product lines, Tea Latte Concentrates and Daily Super Shots.
Numi’s new Tea Latte Concentrates will be available in Matcha Green Tea Latte and Turmeric Chai Golden Latte™. With 6g grams of sugar per serving, the blends contain up to 50% less sugar than competing products, giving latte drinkers a new and healthy way to indulge in their daily cup. In keeping with Numi’s commitment to 100% real ingredients, the new Tea Latte Concentrates are made with only organic, ethically-sourced, non-GMO plants and spices—never any flavorings or perfumes, enhancing and complementing the pure taste of matcha and turmeric.
• Matcha Green Tea Latte is a smooth blend of premium matcha with a touch of cinnamon and ginger for a unique twist on a traditional Japanese-style tea. Considered an antioxidant powerhouse, matcha is often consumed for its many benefits.
• Turmeric Chai Golden Latte™ contains organic, Fair Trade Certified turmeric from our farming partners in Madagascar. and is blended with warming chai spices - cinnamon, ginger, and cardamom. The addition of black pepper activates turmeric’s health properties, Turmeric is a prominent ingredient in Ayurvedic diets, known for its anti-inflammatory benefits.
Numi’s Daily Super Shots are available in varieties such as Inflam Away, Immunity Defense, Belly Bliss, Mind Tonic, and Get Going shots feature proven and potent organic teas, herbs, fruits, roots, and spices masterfully blended to maximize both flavor and function. These concentrated shots, made only with real ingredients, are a convenient, no-nonsense complement to your daily wellness routine. In a category that lacks natural offerings, Numi’s clean-label, real-ingredient offering is a distinctive approach for efficient delivery of healthy ingredients including elderberry, pomegranate, matcha, turmeric, ginger, fennel, apple cider vinegar, and more.
These new products are representative of Numi’s longstanding commitment to people, planet and pure tea. Impact-wise, Numi’s turmeric farmers have benefited from their Together for H2OPE project, a Numi Foundation nonprofit initiative providing clean, safe drinking water and community-led sanitation education to Numi’s farming communities around the world. With the first initiative in Madagascar, Numi Foundation partnered with farmers to build 23 wells providing clean water to over 4,000 people across 12 villages. Together for H2OPE has since expanded to India, South Africa, and Egypt.
Numi’s Tea Latte Concentrates will be available February 2019 and retail for $8.99 per 32-ounce recyclable bottle. Daily Super Shots will be available April 2019, retailing for $3.99 for a 2-ounce glass bottle. For $12.99, Numi will also offer a unique 8-ounce multi-shot bottle containing four servings, giving consumers an option that offers a value savings and encourages at-home daily usage.