Amazing Grass, Newport Beach, Calif., used Natural Products Expo West to showcase eight new products—including powdered supplements and nutrition bars—in its Green SuperFood line.
Officials say the company’s new powdered supplements are “packed full” of alkalizing greens and antioxidant-rich fruits, and each is designed to deliver an additional functional benefit, including energy, immunity and protein. For “greens on-the-go,” Amazing Grass also released four new bars.
“At Amazing Grass, we strive to be the leader in the functional supplements category by offering our consumers a wide variety of innovative, high-quality products in mouth-watering flavors and forms that fit their personal preferences,” says Todd Habermehl, co-founder of Amazing Grass. “These eight new products and improved grind continue to provide customers with a full-spectrum of green superfood nutrition that has added functional benefits to fit individual needs.”
Habermehl says Amazing Grass also unveiled a new grinding mill for all its products—a process that not only provides superior taste and mouth feel, but increases nutrient bioavailability. Like all Amazing Grass Green SuperFood products, the four new powdered options are certified organic, non-GMO, raw, and dairy-, gluten- and soy-free. Each supplement offers an added functional benefit, including energy, immunity and protein.
Powdered supplement offerings include:
•Greens + Energy: Watermelon Energy Green SuperFood. This new variety contains a full serving of Green SuperFood with the added benefit of 85mg of plant-based caffeine per serving from organic Guayaki Yerba Mate and Matcha Green Tea with a light and sweet melon flavor.
•Greens + Immunity: Tangerine Immunity Green SuperFood. This tangy, citrus-flavored blend features Green SuperFood with powerful, immune-boosting antioxidants through 500mg of Cordyceps, Reishi, Himematsutake, Shiitake, Maitake and Turkey Tail mushrooms, immune-boosting herbs, and 1,000mg of vitamin C in each serving.
•Greens + Protein: Raw Reserve Greens & Protein in Chocolate and Vanilla Spice. The new Greens & Protein line combines a full serving of the premium Raw Reserve blend, which includes broad-spectrum greens from the land, freshwater lakes and the sea, as well as 25 billion probiotics per serving guaranteed at time of consumption, with 14g of plant-based protein from organic quinoa, organic brown rice, organic pumpkin seeds and organic hemp seeds for complete nutrition in one convenient product.
By popular demand, Amazing Grass also says it developed four new whole-food nutrition bars, offering greens on-the-go with functional protein and fiber. Varieties include:
•Greens + Protein: Green SuperFood Bars with Protein in Chocolate Cherry Almond and Café Mocha flavors. New to the Protein line, the Chocolate Cherry Almond and Café Mocha flavors provide green superfood nutrition and contain 10g and 12g of organic brown rice protein, respectively. Both bars are gluten-, dairy- and soy-free as well as vegan.
•Greens + Fiber: Green SuperFood Bars with Fiber in Lemon Coconut and Oatmeal Raisin flavors. The new fiber line combines green superfoods with 5g of natural, plant-based fiber, providing consumers with a satisfying and healthful snack.
Amazing Grass products are available nationwide at major natural food retailers including Whole Foods, Vitamin Shoppe, GNC, Sprouts, and online at AmazingGrass.com, Amazon.com and more. Visit amazinggrass.com for more details.