MusclePharm Corporation, Denver, says its new Combat Crunch is a sports nutrition protein bar that delivers better taste and softer texture thanks, in part, to a proprietary baking process. Unlike hard-paste, “taffy-like” sports nutrition bars, Combat Crunch is like eating a soft-batch cookie, says MusclePharm.
Officials describe gluten-free Combat Crunch as a “triple-layered” bar with high protein (20g), fiber and low active carbs. One 2.22oz bar only contains 210 calories and features natural flavors, the company notes. The bars come in two flavors: Chocolate Chip Cookie Dough and Chocolate Peanut Butter Cup.
"Combat Crunch is another example of how MusclePharm continues to drive innovation in the sports nutrition arena," says Brad Pyatt, CEO of MusclePharm. "The newest innovation for the protein market offers a clean, innovative, delicious-tasting bar that allows athletes to continue to fuel sport while offering superior taste. At MusclePharm, it's all about customer experience and the Combat Crunch Bar fits all athletes. Whether you're on your way to practice, competition, or the gym, Combat Crunch helps fuel the power everyone needs to keep charging ahead."
MusclePharm manufactures, markets and distributes branded nutritional supplements. The company offers a complete range of powders, capsules, tablets and gels. Its brand portfolio includes the MusclePharm Hybrid and Core Series, Arnold Schwarzenegger Series and FitMiss. Its products are marketed and sold in more than 110 countries and available in over 35,000 retail outlets globally.