Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • Play With Your Food Game
    • Webinars
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • MORE
    • Favorite Products Poll
    • First Person Q&A
    • Sponsor Insights
    • Store
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
Product of the DayBeverages

Magic Hat Introduces New Way to IPA with Electric Peel

Experience the "Power of the Peel" in year-round grapefruit IPA

June 26, 2015

Magic Hat Brewing Company recently released Electric Peel – a new, year-round grapefruit IPA bursting with bold citrus hop flavors. This new IPA is designed to send shocks of citrus hop flavors through a medium malt body amplified by grapefruit peel. The result is a delightfully hoppy ale with a bittersweet finish, boasting an ABV of 6.0% and 65 IBUs.

"At Magic Hat, our goal is to brew the best tasting beer on the planet. This means experimenting with different variations of hops and flavors," said Chris Rockwood, Head Brewer, Magic Hat. "When developing Electric Peel, we wanted to enhance the wonderful grapefruit-like aroma and character that some hops already have, so we tried adding grapefruit peel to the boil. The end result is a refreshing grapefruit aroma, balanced by strong hop bitterness underneath."

To learn more about the brewing process, check out this Electric Peel video, featuring an exclusive interview with Magic Hat Head Brewer Chris Rockwood.

https://www.youtube.com/watch?v=Z6s-hXfD3uM&feature=youtu.be

KEYWORDS: Beer grapefruit IPA

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    Breaking News
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Products
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    2025 Food and Beverage Trends
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Prepared Foods audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Prepared Foods or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  •  A close-up of a fruit branch on a cherry tree.
    Sponsored byU.S. Tart Cherries

    When Provenance Meets Performance: The Case for U.S.-Grown Montmorency Tart Cherries

Popular Stories

Buckwalter OceanSpray CEO

Ocean Spray Names Abigail Buckwalter CEO

Overhead view of Asian-inspired rice bowls, bao buns, shrimp, chicken, fresh vegetables, and chopsticks arranged on a dark wooden table.

UPFs: The Culinary Science View

A column chart made of sugar cubes with a blue background.

Sugar, Salt Reduction Drives New Formulation Strategies

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

July 22, 2025

Boost Flavour and Functionality in Plant-Based Beverages With Bio-Based Solutions

ON DEMAND: Demand for plant-based beverages is rising, driven by health, environmental, and dietary trends. Yet, challenges around taste, texture, stability, and nutrition remain.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • WonkaMagicHatGummies_780.jpg

    Wonka Magic Hat Gummies

    See More
  • SmartBeer_900.jpg

    Smart Beer Introduces New IPA

    See More
  • DUBITSKY16_900

    Design Thinking: A Different Way to Drive Brand, Product & Package Innovation

    See More

Related Products

See More Products
  • gin 2.jpg

    Lessons from Gin: Business the Four Pillars Way

  • New Food Product Development: From Concept to Marketplace, Third Edition

  • An Integrated Approach to New Food Product Development

See More Products
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing