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Craig Dubitsky
Friendly Founder & CEO
Hello Products

Say hello to Craig Dubitsky, an award-winning innovator and founder of Hello Products, a Montclair, N.J., oral care company taking on this $30B daily-use category. Named one of the “50 Most Creative People of Year” by AdAge (2014), Dubitsky applies design thinking as he revolutionizes every CPG category he's touched—from household cleaning products (Method) to snacks (Popcorn Indiana) to lip balm (eos Products). Don’t miss this one-of-a-kind session! Craig shares his approach to reimagining and reinvigorating categories with insights and integrated package and product development.

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