Design Thinking: A Different Way to Drive Brand, Product & Package Innovation
The Prepared Foods New Products Conference is the food & beverage industry’s premier event for gaining valuable insights into global new product introductions
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Friendly Founder & CEO
Say hello to Craig Dubitsky, an award-winning innovator and founder of Hello Products, a Montclair, N.J., oral care company taking on this $30B daily-use category. Named one of the “50 Most Creative People of Year” by AdAge (2014), Dubitsky applies design thinking as he revolutionizes every CPG category he's touched—from household cleaning products (Method) to snacks (Popcorn Indiana) to lip balm (eos Products). Don’t miss this one-of-a-kind session! Craig shares his approach to reimagining and reinvigorating categories with insights and integrated package and product development.
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