Bell Flavors and Fragrances’ new superfruit flavors are sure to excite application needs.

Scientists have studied the various health benefits that superfruits can provide. These fruits contain antioxidants, vitamins and other various minerals that can help lower cholesterol, assist the immune system and even support eyesight. Meanwhile, consumers already are starting to try superfruits in a wide range of applications including beverages, smoothies, candies, gums, dressings, sauces, and most commonly, protein gummies.

Most of Bell’s superfruit flavors are available in oil soluble and water soluble, with most being WONF or natural flavors.

“The new line of superfruit flavors gives product developers the ability to pick the desired variety of superfruit flavor to meet their creative needs. They can be used to deliver a characterizing flavor to a food or beverage, or provide great background character to almost any product,” says Aaron Graham, Bell’s director of flavor creative services.

As common in other fruits, varietals in the superfruit category are expanding and becoming mainstream. Many berries are considered superfruits but they come from the same family of berries. Some examples of Bell’s superfruit berries include:

• Elderberry: very sweet tart taste with earthy undertones

• Marionberry: somewhat tart flavor with traces of sweetness

• Maqui Berry: sweet and bursting with a combination of blackberries, blueberries, grapes and watermelon

Other super fruits in Bell’s line include Acai Berry, Avocado, Aronia Berry, Bilberry, Black Currant, Blueberry, Coconut Water, Cranberry, Dragon Fruit, Kiwi, Goji Berry and Pomegranate.

Bell is always expanding and developing new superfruit flavors as they are discovered and used in food and beverage.

Bell Flavors and Fragrances, Inc. is a leader in the flavor and fragrance industry. With manufacturing plants in seven countries, as well as more than 40 sales offices around the world, Bell has the ability to create the flavor, fragrance or botanical for any application.

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