Chobani Introduces Three New Flip Products
Peanut Butter Dream, Coffee Break Bliss and Limited Batch Strawberry Summer Crisp join lineup
Chobani introduced three new Chobani Flip™ products as part of its largest portfolio expansion to-date, building on the success of offering better options throughout the day. The introduction is part of Chobani's move to inspire fans with new flavors and formats that push the boundaries of Greek Yogurt across its entire portfolio—including Chobani® Oats, Chobani Simply 100®, Chobani Flip™, Limited Batch Chobani® Greek Yogurt, Chobani Kids™ Greek Yogurt Tubes and Chobani Indulgent™.
One of the fastest-growing platforms in the dairy category, Chobani Flip™, is the company's offer for a better afternoon snack, combining creamy Greek Yogurt with real, delicious, natural ingredients to mix in. After record-breaking success in the first-half of 2015, Chobani is introducing Peanut Butter Dream, Coffee Break Bliss and a Limited Batch Strawberry Summer Crisp, for a taste of the season served in an iconic red cup. The new products were inspired by creations crafted at the Chobani SoHo® cafe in New York.
"This year we've really pushed the flavor boundaries of Greek Yogurt as we continue making products that give our fans better options throughout the day, and we've been especially blown away by the love for our Flip products," said Peter McGuinness, Chief Marketing Officer, Chobani. "In the first half of this year Flip has become one of the biggest successes in dairy since we sold our first cup of Chobani, and our new creations are absolutely delicious, delivering a thoughtful snack made with only natural ingredients."
"These are some of our most exciting flavors yet, using real ingredients and unique flavor combinations to continue to rethink how people can enjoy Greek Yogurt," said Kai Sacher, Vice President, Global Research & Development, Chobani. "It's a testament to our mission to give more people—from toddlers' pouches to afternoon snacks to evening dessert—more ways to enjoy food made with only natural ingredients."