Pine Valley Foods, a food manufacturer of cookie dough and other products, is announcing the launch of its flagship brand "Crazy About Cookies" into the retail market.

Joe Giildenzopf, owner of Pine Valley Foods, believes bringing their Crazy About Cookies brand into the retail makes great sense. "We have a product that is all-natural, comes in a new package type, is extremely kid-friendly, and helps a cause dear to our hearts. It just makes sense to bring this product to the masses through retail," says Mr. Giildenzopf.

All natural products have become increasingly more prevalent in the retail market based on consumer demands. Crazy About Cookies boasts a "clean", all-natural label. The product itself is packaged in a stand-up pouch that is colorful. The pouch comes with a re-sealable zipper to maintain freshness between servings.

Part of the culture of Pine Valley Foods has always included kid-friendly designs. The new retail package features big and bold pictures of children from all over the country who pose with funny expressions on the packaging.

Given the kid appeal of Crazy About Cookies, it seems natural that Pine Valley Foods would partner with St. Jude Children's Research Hospital® in Memphis, Tennessee. "We are very much committed to the life-saving work of St. Jude and will send $0.25 from every retail pouch sold directly to St. Jude," states Mr. Giildenzopf.

St. Jude helps children battling cancer and other life-threatening illnesses, and families do not pay for any treatment, meals, or lodging while seeking treatment through St. Jude. The costs of treatment are covered through corporate and private donations.