Bell Flavors & Fragrances, a leading supplier of flavors and fragrances, botanical extracts and ingredient specialties, officially launched a new, updated platform for innovations and concepts.

The “Bell Insight” online portal now features a new and clearly defined design and a revised page structure. The user-friendly and intuitive navigation and the fresh design underline the realignment towards more customer orientation. Next to a clearly arranged “News” section (which takes account of the current trends and products), there is a broad novel innovation section, named “Insight Library.”

“Not only the visual design has changed enormously, we also focused on creating space for numerous new concepts and product ideas for the food and beverage industry and for the household care and personal care industries,” says Antje Wittich, marketing manager at Bell Flavors & Fragrances. “With this idea we provide an overview of current trends for our customers and at the same time supply important input for their new product developments.”

The new and improved online portal lets users to rapidly access the latest market-, product- and trend information. Likewise, they can discover Bell´s recent and most important innovations, product concepts and future-oriented product ideas. Bell Insight covers the latest trend- and product concepts in the Beverage, Savory and Sweet and Dairy categories. There also is information about the fragrance-segments of Household Care, Personal Care and Fine Fragrances.

Officials say the updated Bell Insight portal is meant to aide dialogue with Bell customers

“With our new portal, we first want to inspire our customers and identify new product opportunities through the use of Bell´s flavors and fragrances,” says Vice President Michael Heinz: “Second, we want to strengthen the good partnerships and cooperation with our existing and potential customers. Therefore users can have a look at Bell´s full product concepts directly after free registration and get in contact with us to order sample kits.”

Visit www.bell-insight.com for more information.