thinkThin® Protein Bites and thinkThin® Protein Nut Bites
Nutrition brand aims for category growth with Bite-Size, Unwrapped Protein Bars
thinkThin® expanded its product portfolio with the introduction of thinkThin® Protein Bites and thinkThin® Protein Nut Bites. Building on the success of thinkThin protein bars, the new bites mark the first time a leading energy bar brand has launched unwrapped protein and fiber bars in bite-sized pieces. The new product innovation is a combination of an energizing snack and treat, with the added benefit of protein and fiber and supports the growing trend of consumers seeking perfectly-balanced snack options that are both nutritious and convenient.
“As a leader in the protein bar category, we are constantly seeking new ways to expand into on-trend categories,” said Cherry Joh, marketing director of thinkThin. “With the rise of consumers seeking wholesome snacks, we saw an opportunity to lean into the bite-sized trend and provide consumers with a new snack alternative with the introduction of thinkThin Protein Bites and thinkThin Protein Nut Bites. The launch of protein bites offers a unique addition to our current product portfolio and provides consumers perfectly “poppable” versions of the bars they know and love, whether it’s snacking on the go, indulging in a guilt-free treat, or sharing with friends.”
Available in a range of five flavors, the new gluten free and non-GMO protein bites are an innovative extension of thinkThin’s popular bar flavors.
- thinkThin Protein Bites – Each serving of thinkThin Protein Bites is packed with 10g protein, 5g of fiber and less than 200 calories. Available in Salted Caramel, Peanut Butter, and Chocolate Almond Brownie.
- thinkThin Protein Nut Bites – The thinkThin Protein Nut Bites contain nutritious almonds, peanuts and pumpkin seeds offering 9g of protein, 3g of fiber and less than 200 calories. thinkThin Protein Nut Bites are available in two flavors, White Chocolate, with a drizzle of creamy white chocolate, or Dark Chocolate, with a drizzle of real dark chocolate.