Time of Day Dictates Sweet, Savory Snack Consumption
Healthier snack eating tends to depend on location
A third of snack/appetizer items consumed for or instead of lunch or dinner are from the savory snack category, finds the NPD report, which covers current and long-term snacking trends and attitudes and behaviors of specific consumer demographic groups. Over a third of snacks consumed after dinner are sweet, and over 40% of snacks carried from home and eaten at school, work, in the car, or at other locations are better-for-you.
Not only does time of day and place dictate snack food preferences, but so do the seasons. Sweet snack consumption spikes in November — eating Halloween treats. Better-for-you snacking decreases in November and December, and savory snacking hits its peak in December and January, reports NPD.
“All snack foods are not treated equally by consumers depending on the time of day,” says Darren Seifer, NPD’s food and beverage industry analyst. “Marketers of snack food products need to communicate with consumers based on day part, while better-for-you snack marketers need to be more focused on location, as in-home versus away from home.”