Giving Consumers Access to Ingredient Information
Major food companies commit to using SmartLabel Initiative for wide range of products
An innovative SmartLabel™ technology initiative announced by leading food, beverage and consumer products companies will enable consumers to have easy and instantaneous access to detailed information about thousands of products, with more than 30 major companies already committed to taking part in the transparency initiative.
This transformative new program, created by manufacturers and retailers, enables consumers to get additional details about products by scanning a bar code or doing an online search to reach a landing page with information on ingredients and other attributes of a wide range of food, beverage, pet care, household and personal care products. SmartLabel™ will provide consumers at the touch of finger all the information they want to know about what they are purchasing. It is designed so that consumers can easily have access to a wide variety of information but can hone in on a question they have on an ingredient or product in just one or two clicks.
"People want more information and are asking more questions about products they buy, use and consume, and SmartLabel™ puts detailed information right at their fingertips," said Pamela G. Bailey, president and CEO of the Grocery Manufacturers Association. "SmartLabel™ is a modern technology that will change how people shop and will help them get answers to questions they have on the products they purchase when they want that information."
SmartLabel™ makes it easier than ever for shoppers to find information about products they use and consume. SmartLabel™ will be available on an array of food, beverage, personal care, household and pet care products with information on hundreds of attributes covering thousands of products, including nutritional information, ingredients, allergens, third-party certifications, social compliance programs, usage instructions, advisories and safe handling instructions and company/brand information, along with other pertinent information about the product.
Learn more about SmartLabel™ technology.