The Thomas’® brand announced the introduction of a new, year-round flavor that will permanently join the family of English Muffin flavors — the Blueberry English Muffin.
The new Blueberry Thomas’® English Muffins will be available at grocery stores and other major food retailers nationwide starting March 21, with a suggested retail price of $3.99 for a six-count pack. Blueberry is the first flavor of English Muffins to be added to Thomas®’ legacy line in several years, and is in good company on shelves alongside other year-round varieties such as Original, Light Multi-Grain, Cinnamon Raisin, Honey Wheat and Sourdough.
The Thomas’ team utilized market research and consumer input to decide the latest flavor, which showed an opportunity for a Blueberry English Muffin. Since testing began last year, the flavor has been receiving outstanding reviews, similar to the always-popular Cinnamon Raisin English Muffin.
“We’re excited to pair an all-American, favorite flavor like blueberry with a food as iconic as the English Muffin,” said Jon Silvon, Senior Marketing Director of Thomas’® products. “We’re always innovating and testing new varieties, and with our Blueberry Bagel already being one of our top-sellers, it made sense to extend the flavor into our English Muffin line.”