BrandHive, a healthy lifestyle-branding agency, was retained by Coffee Blocks, the creator and manufacturer of an instant butter coffee beverage for active adults, to develop a brand story and messaging, as well as redesign their product packaging for a retail launch. The new packaging was previewed earlier this year and made available to retail customers nationwide in recent weeks.
In 2014, Coffee Blocks founder, Tom Meredith, turned to Kickstarter for support of his passion to make butter coffee easier and more convenient to consume for adults seeking sustained daily energy and improved overall wellness. Joined by several partners, it didn’t take long for Meredith to reach his goal and begin selling product online.
Coffee Blocks is packaged in convenient squeeze packs containing coffee, grass-fed butter, coconut oil and free-range egg yolks for use as a single-serve hot beverage. Once hot water is added and the contents are mixed, the outcome is a blended and balanced butter coffee that can be enjoyed immediately. Coffee Blocks delivers sustained energy, increased mental clarity, fat burning benefits and overall good nutrition.
“Drink. Feel good. Repeat. - We developed a daily credo for Coffee Blocks that reflects its simple and straightforward approach to better nutrition,” said Jeff Hilton, “Whether it’s the brand story, logo or packaging, it’s critical for food and beverage brands to connect with consumers in a meaningful and relevant way. We’re proud of how the brand elements supporting Coffee Blocks have come together and expect continued momentum with consumers in the marketplace.”